Character-Specific Performance of Anime Merchandise and the Secret Behind “Nagi’s” Popularity
いいね
Who Are the Readers Supporting “BLUE LOCK EPISODE Nagi”?
“BLUE LOCK,” the best-selling soccer manga of the Reiwa era by Muneyuki Kaneshiro and Yusuke Nomura (published by Kodansha), belongs to the shonen comic genre but is also popular among women. The spin-off “BLUE LOCK EPISODE Nagi” by Muneyuki Kaneshiro, Kota Sannomiya, and Yusuke Nomura (published by Kodansha) has garnered even more support from female readers.
（Gender and Age Distribution Survey by AND ONE）This time, we delve into the profile of the readers supporting “BLUE LOCK EPISODE Nagi.” The blue line in the chart below represents the buyers of “Blue Lock Vol. 33.” People in their 40s make up 36% of the total, which could indicate parents purchasing the manga for their elementary school children. Purchases by males in their 20s are also notable. The red bars show the buyers of “BLUE LOCK EPISODE Nagi Vol. 6.” While there are several clusters of BLUE LOCK readers, the segment of women aged 20 to 34 stands out. The number of purchasers in this demographic is similar for both BLUE LOCK and its spin-off, making this data particularly intriguing compared to other groups.
Red Bars: “BLUE LOCK EPISODE Nagi Vol. 6,” Blue Line: “BLUE LOCK Vol. 33″（Purchase Cluster Analysis Survey by CANTERA）Anime Merchandise: Character-Specific Performance of Acrylic Stands ① Purchase Cluster Analysis
The chart below shows the purchase clusters for character-specific acrylic stands, which are anime merchandise from BLUE LOCK. The overwhelming majority of buyers are female, accounting for 90% of the total. Among them, the main cluster is aged 25-34, followed by those aged 20-24. This confirms that the purchasers of acrylic stands belong to the demographic mentioned earlier. Incidentally, among “Yoichi Isagi,” “Meguru Bachira,” “Hyoma Chigiri,” “Seishiro Nagi,” “Reo Mikage,” and “Rin Itoshi,” the best-selling character is “Seishiro Nagi,” represented by the red bar graph. This is understandable, as he is the protagonist of the spin-off series.
（Purchase Cluster Analysis Survey by CANTERA）Anime Merchandise: Character-Specific Performance of Acrylic Stands ② Cross-Purchase Analysis
The character most frequently cross-purchased by buyers of “Seishiro Nagi” is “Reo Mikage.” Similarly, the top cross-purchase for “Reo Mikage” buyers is “Seishiro Nagi,” indicating that their cherished relationship influences fan purchasing trends. For buyers of any character, “Seishiro Nagi” consistently ranks as the top cross-purchase, highlighting his high popularity.
（Cross-Purchase Analysis Survey by CANTERA）Women Readers Who Enjoy a Nighttime Lifestyle
Among the overall readers of BLUE LOCK, “Soccer Dribble Anatomy Encyclopedia” by Kaoru Mitoma (published by X-Knowledge) and “WORLD SOCCER DIGEST” (published by Japan Sports Planning Publishing) rank high as cross-purchased items. However, these are not commonly purchased by the female readers in their 20s to 30s of “BLUE LOCK EPISODE Nagi.” This indicates that these women have different preferences compared to other clusters. With a nighttime lifestyle, they refresh themselves by enjoying games and reading during the quiet hours of the night or on weekends. Additionally, their dietary preferences are characterized by the smart use of nutritional supplements like “in Jelly,” “TV Drink Jelly,” and “Amino Vital.”
In this way, BLUE LOCK garners deep support not only from soccer fans, men, and families but also from women with specific lifestyles. By resonating with their lives and preferences, “BLUE LOCK EPISODE Nagi” continues to attract more fans.
（Reader Demographics Report Survey by AND ONE）☆☆☆You can easily extract the data used in the column anytime!☆☆☆
・CANTERA provides daily updates on the performance of comics, novels, magazines, and more at bookstores across Japan, making it one of the largest platforms of its kind in the country. By utilizing data from the V Point program, which has over 150 million members, you can gain insights into reader demographics and cross-purchase information. This allows you to plan based on numerical data rather than intuition, significantly enhancing the persuasive power of your evidence-based data.
・AND ONE offers an even deeper analysis of reader personas than CANTERA, helping to solve challenges such as finding anime IPs.
